On the occasion of its 25th anniversary, Produire au Sud is changing its name to Production and Storytelling (PaS).
This change, which has been in the works for several years, reflects a desire for openness, coherence, and commitment. As Lucas Taillefer, head of PaS workshops, points out:
”We’ve been discussing this for a while. The term ‘Sud’ or ‘les Suds’ (‘Global South’ in English) is outdated. Stopping the use of North and South is rejecting a form of condescension and neo-colonial undertones, and affirming our commitment to principles of equality, alterity, and humanity.”
The acronym PaS keeps the memory of the workshop’s history while embodying its renewal: Production and Storytelling, two core pillars of the workshop since its creation 25 years ago.
This new name also marks a visual identity change for PaS. Its new logo features the hot air balloon, a symbol of the Nantes-based association Les 3 Continents.
PaS’s 25th anniversary will be celebrated during the 47th edition of the Festival des 3 Continents, which will take place from November 21 to 29, 2025.
