In recent years, the association of LES 3 CONTINENTS has implemented awareness-raising on two specific issues:

• Reach a wider audience, particularly those who are indirectly concerned by the FESTIVAL DES 3 CONTINENTS (young people, special needs groups (detention centers, hospitals ...)) at a local, departmental and regional level.
• Enable films screened at the FESTIVAL DES 3 CONTINENTS, often fragile and not well known, to meet their audience even beyond the unique Festival event and dates.

Such advocacy is backed up by a set of projects focused on the intensification of the support given to these films in order to make them accessible to a wider audience , initiated or not. They are a means to establish a link between the films and the audiences, and promote the Festival development on its own territory.